The change in music from creativity to business focus: Gurukiran
In the late ’90s, a young Gurukiran arrived in Gandhinagar to help friends with film music. Twenty-five years on, the music director and composer, who has seen the industry evolve from film reels to...
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In the late 1990s, a young Gurukiran arrived in Gandhinagar to assist friends with film music. After twenty-five years in the industry, as a music director and composer witnessing the transition from film reels to social media reels, he reflects on his initial challenges of acceptance and not fitting the conventional image. In a recent discussion, he talks about the pressure of producing hit songs, establishing his unique style over time, and more.

He reminisces about visiting theaters to gauge audience preferences and shares a memory from the re-release of the movie Upendra, where he found himself alongside the film's hero and director. This event took him back twenty-five years when the original movie was released in 1999 and he received his first hit as a music director. Despite his success, he continued to return to Mangaluru until the opportunity with Upendra came along. Gurukiran highlights the importance of understanding audience reactions, especially for mass films, which helped him shape his musical choices. The overwhelming response to Upendra's music, leading to a significant audio rights deal, was a turning point that eventually led him to permanently relocate to Bengaluru.

Initially, music wasn't Gurukiran's intended career path, as he dreamt of becoming a singer. However, it was through projects like Upendra and Chitra that music became a serious pursuit for him. Reflecting on the present industry landscape, he acknowledges the increased opportunities for newcomers but emphasizes the challenge of sustaining success in a field that has progressively shifted from an artistic expression to a commercial endeavor.In today's highly competitive music industry, it is essential to go beyond just creating music and instead focus on promoting it effectively to ensure it reaches a wider audience. Requests to music directors to make songs trend on platforms like reels have become common, suggesting a desire to manufacture instant hits. Faced with this trend, Gurukiran has decided to slow down and only take on projects that inspire him, finding satisfaction in creating music that stands the test of time. Despite initially facing challenges and not fitting the stereotypical image of a music director, Gurukiran has proven himself through successful projects like A, Kariya, and Upendra. He emphasizes the importance of creating lasting work and the significant role music plays in attracting audiences to cinemas.